In 2022, I worked at Tok&Stok as a motion designer in the paid media department. During this period, I created animated assets to promote exclusive collections, brand partnerships, sales campaigns, seasonal product lines, and other video production needs.
Most of my work focused on supporting campaigns for both e-commerce and physical store sales. The company runs many promotional campaigns, which led to a wide variety of animation and design styles.
With the constant launch of new product lines and partnerships, I faced the challenge of understanding and adapting to each campaign’s tone, style, and objectives, ensuring that the animations aligned with the identity of each project.